SAVIS CDP 360 Big Data

Customer Data Platform for Unifying and Analyzing Customer Information

Challenge‚Äč

In today’s data-driven world, organizations are faced with an ever-increasing volume of customer data generated from a multitude of sources, including CRM systems, DMPs, social media platforms, and online advertising platforms. This vast and diverse data landscape often leads to data silos, inconsistencies, and inefficiencies in customer data management. Therefore, the essential need of organizations in handling customer data is a powerful software that helps:
– Consolidate data from multiple sources and create a single customer tracking page
– Present data on a comprehensive and detailed dashboard
– Activate, efficiently exploit data, automate multi-channel marketing campaigns

Solution

SAVIS CDP 360 Big Data is a comprehensive customer data platform (CDP) that excels in enabling organizations to efficiently collect, analyze, and manage customer data from various sources. It provides a unified solution for customer identity resolution, data governance, and omnichannel customer engagement.

The solution tracks and categorizes internet usage habits, preferences, content, keywords, and interests of individual users, user groups, and geographic regions of customers in real-time to provide real-time customer profiles in the digital environment.

Outstanding Features

Connect with an expert

Fill out the form to have one of our experts contact you